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傳統家具代工廠線上求突圍
友情提醒:雙擊滾屏 發布者:sysadmin 發布時間:2013-3-7 8:49:44 閱讀:495

FANGJIAGAOQI、ZUJINSHANGZHANG、YUANCAILIAOZHANGJIADENGZHUDUOYINSU,RANGZHONGGUOJIAJUXINGYEJIANNAN“GUODONG”。2011NIAN,WEIYIJIADAIGONGSHIYUNIANDEHEILONGJIANGNAILIMUYEJITUAN、QINGANHOUCHENGMUYEYOUXIANGONGSI、YICHUNHUALIMUYEGONGSIYINLIRUNGUODI,XIANHOUYUYIJIAJIECHUGONGHUOHETONG,GENGRANGCHUANTONGJIAJUDAIGONGCHANGDEKUNJINGTONGGUOMEITIBAODAOBEIJIZHONGPUGUANG。

  BUGUO,YUXIANXIAJIAJUSHICHANGDELENGDANXIANGBI,ZAITAOBAOWANG、TIANMAOZHEYANGDEXINXINGDIANZISHANGWUPINGTAISHANG,GEZHONGJIAJUJIAZHUANG、JIANCAICHANPINDEWANGSHANGXIAOFEIQUERENAOFEIFAN。ZUORI,12JIAYUANBANGYIJIADAIGONGDEJIAJUSHENGCHANQIYELIANHEXUANBU,ZHUNBEIBAOTUANDAOALIJITUANQIXIATAOBAO、TIANMAODENGPINGTAI,XUNZHAOSHIHEZIJIDEDIANSHANGFAZHANMOSHI。12JIAYIJIADAIGONGQIYEJITIZHUANXINGDEFAQIRENCAOYUEWEIBIAOSHI,“WOMENFEICHANGMINGQUEDIZHIDAO,DAIGONGZHETIAOLUDASHIYIQU,MEIYOULULE,DIANSHANGZHETIAOLUZESHIDASHISUOQU”。

  傳統代工自立門戶壓力重重

  RUGUOSHUODAOZHONGGUOCHUANTONGJIAJUDAIGONGCHANGDEDIANXINGDAIBIAO,FEIBENCIYIJIADAIGONGQIYEJITIZHUANXINGDEFAQIREN、HEILONGJIANGNAILIMUYEJITUANDONGSHIJUZHUXICAOYUEWEIYIJIDANGNIANYUQIYIQI“DAOGE”YIJIADEJIAJUQIYEZHUMOSHU。

  CAOYUEWEIWEIYIJIADAIGONGQIYU2005NIAN,JINGGUOWULIUNIANSHIJIAN,NAILIMUYEDECHANNENGCONG10WANPINGFANGMIXUNSUFAZHANDAO200DUOWANPINGFANGMI,GONGCHANGZHIZAODECHUANGLIANZHANYIJIAQUANQIUCAIGOULIANGDE60%。DANJINLIANGNIAN,SUIZHUJIAJUYUANCAILIAOCHENGBEN、RENLICHENGBENHEYUNSHUFEIFANBEIZENGCHANG,JIASHANGYIJIAZAIZHULIJIANGDICHENGBENDECELVEXIAYAOQIUGONGYINGSHANG(DAIGONGCHANG)JIANGJIA,DAOZHILIRUNXIAJIANGZHI5%YIXIASHENZHIKUISUN,“NAILIMUYEDANGSHIMEINIANKUISUN500WANYUANZUOYOU”。ZAICIBEIJINGXIA,2011NIAN10YUE,BAOKUONAILIMUYEZAINEIDUOJIAYIJIADAIGONGCHANGXUANBUTUOLIYIJIAGONGYINGSHANGDUIWU,BINGYOUCAOYUEWEIQIANTOUCHENGLIZHONGGUOJIAJUPINPAI“JIAYIMEI”。DANJIAYIMEIZHISHIMOFANGYIJIA,CAOYUEWEIMENYIRANMEIYOUZOUCHUCIQIANDEKUNJING。

  SHISHISHANG,ZAIZUOZIZHUPINPAIDEDAOLUSHANG,YIYOUBUSHAODAIGONGCHANGZAICHANGSHIXIANXIAMENDIANSHIPENGBI。SHANGHAIAODUOJIASHICIQIANSHIZHUANYEZUOCHUKOUDENGSHICHANPINDEDAIGONGQIYE,QIQIJIANDIANZONGJINGLILIYONGHUADUIXINKUAIBAOJIZHEBIAOSHI,AODUOJIASHI2010NIANCENGTONGGUOKAIXIANXIAMENDIANCHANGSHI“O2O”MOSHI,RANERXIANXIAMAICHANGDEGAOANGZUJINRANGQIYALIZHONGZHONG,ZUIHOUBUDEBUGUANBIXIANXIAMENDIANZHUANXINZUODIANSHANG。

  電商崛起,傳統家居企業趕“潮”

  CAOYUEWEITANYAN,“ZHAIXIADAIGONGDEBIAOQIANHOU,WOMENZUOLEYINIANDUODENULI,YOUGUOPANGHUANGYEYOUBOZHE,ZUIHOUWOMENJUEDINGJIANDINGBUYIDIZUODIANZISHANGWU。”

  QUNIAN10YUEJIAYIMEITIANMAOQIJIANDIANZHENGSHIKAIYE,BINGXUNSUDAKAIJUMIAN,JIN“SHUANGSHIYI”YITIANSHIJIANJIUSHIXIAN200DUOWANYUANDEJIAOYIE。CAOYUEWEIBIAOSHI,GUOWAIPINPAIDEDIJIACELVE,RANGDAIGONGDEGONGYINGSHANGBIXUMIANDUIDILIRUNFOUZEJIUHUIBEITAOTAI,ERTONGGUODIANSHANG,SUODUANLEXIAOFEIZHEHEGONGCHANGDEJULI,YOUQISHILIYONGC2BDINGZHIDEXINGSHI,BUJINKEYIGUIMOHUASHENGCHAN,QIESHANGPINJIAGEKEYIGENGDI。“YIWOMENZAITIANMAOSHANGZUODEYIGEYUSHOUHUODONGWEILI,YIGEJIETIJIETIDENG,YIJIADEJIAGESHI99YUAN,WOMENSHI59YUAN,ZAITIANMAODIANPUDUANDUANSHIJITIANJIUXIYINLE3000GEDINGDAN,ZHEKENENGSHIYIJIAYIGEDIANYINIANDEXIAOLIANG。C2BDINGZHIDEMOSHISHIDESHANGPINNENGYIGONGCHANGJIAZHIJIEGEIDAOXIAOFEIZHE,ZHEYANGXIAOLIANGHUIGENGDA,FUWUHEZHILIANGNENGGENGHAO,KEHUDEJIAZHIYENENGGENGDA”。

  TIANMAOJIAJUBUMENTIGONGDESHUJUXIANSHI,2012NIAN,TIANMAOJIAZHUANGJIASHILEIMUCHENGJIAOEDA340DUOYIYUAN,TONGBIZENGFUDA300%,QIZHONGJIAJULEIMUZENGFUZUIKUAI,DA324%。ERQUANTAOXIDEZHEYISHUJUJIANGGENGKEGUAN。

  SHISHISHANG,BUDANCHUANTONGDAIGONGCHANGZAIDIANSHANGCHANGSHIZHONGDEDAOSHIHUI,LIANGUONEIBUSHAOZHIMINGJIAJUPINPAIYEKAISHIZAIDIANSHANGZHONGCHANGDAOTIANTOU。TIANMAOTIGONGDESHUJUXIANSHI,2012NIAN1111WANGGOUKUANGHUANJIEDANGTIAN,DANRICHENGJIAOLIANGCHAO1YIYUANDEQUANYOUJIASIDAPOLETIANMAOPINGTAIJIAJULEIXIAOSHOUJILU;GUJIAJIAJUTIANMAOQIJIANDIANDANGRIXIAOSHOUETUPO6000WANYUAN;LINSHIMUYE5800YUWANYUAN,QUMEIJIAJUDANGRIXIANSHANGCHENGJIAOYEDA2300DUOWANYUAN,KUMANJUYI2000WANDEGAOXIAOSHOUEYIJUCHENGWEITAOBAOERTONGJIAJULEIXIAOSHOUGUANJUN。

  增加體驗打通家具電商最后障礙

  BUGUO,JIAJUYU3CLEICHANPINBUYIYANG,ZUOWEIFEIKUAIXIAOLEISHANGPIN,JIAJUZISHENDETESHUXINGJUEDINGLETANANYIYANYUDEXIAOSHOUKUZHONG。

  YOUYENEIRENSHIDUIJIZHEBIAOSHI,JIAJUZAIRENMENDERICHANGSHENGHUOZHONGWUYISHIDAZONGXIAOFEI,YIBANRENDUIDAZONGXIAOFEIHUANSHIXIANGDANGLIXINGDE,BUHUISUIBIANZAIWANGSHANGKANZHONGJIUMAI,YINCIRENMENZAITIAOXUANJIAJUSHANGPINSHIGENGZHUZHONGTIYANERFEIDANCHUNJIAGEBIANYI。JIANYUCI,BUSHAOJIAJUDIANSHANGCHANGSHITUICHUDATONGXIANSHANGXIANXIADE“TIYANGUAN”MOSHI,TONGGUOXIANXIASHITIGUANDEZHANSHIDAXIAOXIAOFEIZHEGOUMAIJIAJUGULV,SHIXIAN“WANGSHANGGOUWU”、“XIANXIATIYAN”HE“YIZHANSHISONGHUOANZHUANGFUWU”DEWUFENGDUIJIEYUZHENGHE。

  CIWAI,ALIXITIGONGDEGEZHONGGONGJU,YEJIANGBANGZHUJIAJUZHIZAOYESHANGJIAYIC2BYUSHOUDEFANGSHI,ZHULIZHEXIECHUANTONGQIYESHUNLIDIANSHANGZHUANXING。BIRUTIANMAOC2BMOSHI,TONGGUOHUIJUXIAOFEIZHEDINGDAN,FANXIANGGONGYINGLIANSHENGCHAN,RANGJIAJUQIYEGENJUXIAOFEIZHEDINGDANQINGKUANG,GUIMOCAIGOUJIANGDICHENGBEN,LINGKUCUN,LINGCANGCHU,XIAOFEIZHEKEXIANGSHOUBIXIANXIALEISIKUANSHI30%YISHANGDESHIHUI。


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